The U.S. Army Corps of Engineers Communication Mark is the key graphic element in the Corps’ uniform graphic identification system. Its form is derived from the traditional castle symbol used by Corps since its inception. The mark has been redesigned to have greater strength and adaptability, both visually and for reproduction purposes. In its new form, the mark is a simplified contemporary rendering of a traditional symbol. This mark is well suited for use in a wide range of identification, promotion and advertising applications aimed both at internal Corps audiences and at the general public.
The shapes contained within the mark have been rendered for clear reproduction at both large and small scales.
The mark is primarily used as the common graphic element placed above the names of Field Operating Activities within the Corps as a part of their signatures.
The mark may stand alone on publication covers, and other Corps graphics as a tasteful visual element. It should not, however, be used decoratively on the same page or surface that contains a full signature. When using the mark by itself on a publication, place the full signature in another appropriate position, such as the back cover, book spine or title page.
Some notes to remember when using the mark:
- The mark has been carefully drawn and should only be reproduced by photographic processes from the approved reproduction art in Chapter 9 of this manual.
- If the mark must be produced at a scale too large for photographic reproduction, a grid drawing of the mark is provided on page 9-5 of this manual.
- The mark should never be reproduced at less than 1⁄4″ in height.
- The mark shall only be used on its proper axis and never rotated to a new position. Refer to approved reproduction artwork in Chapter 9 of this manual.
- No prior versions of the Corps mark may be used except as outlined in section 2 of this manual.
- No Division, District or other Field Operating Activity symbols, marks or signatures may be used.
- Contact the Graphic Standards Coordinator, HQUSACE, CEIM-IV, for advice and assistance concerning specialized or unique applications of the mark. Upon request, the Communication Mark, as well as other graphic symbols used by the Corps for visual identification, are available in diskette format.
The Communication Mark has been registered with the US Patent and Trademark Office on November 30, 1993 as registration NO. 1,807,986. The ® symbol is to be displayed with the mark when reproducing printed promotional material that is intended for public usage.
There are three preferred configurations of the Corps Mark and Signature which are shown at the right. These basic forms have been developed to provide maximum flexibility in the use of the mark and are the basis for the Tone and Color Usage Guide on page 1-5 of this manual.
