Class/briefing that contains 47 slides on how to prepare for a successful Media Interview. It offers a seven step approach to successfully giving an interview (which is spelled out in the slides). Topics covered include: why do interviews, reporters perspective, common mistakes, define the issue, develop the response, what is the message, brainstorm potential questions, answer questions briefly in writing, establish ground rules, interview don’ts, and more.
NOTE: This document is in PDF format