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Can I order a Soldier to take down an unprofessional Facebook photo?

I have a Soldier who posted a picture on his facebook page half naked with his pants below his waist line to where you can see his privates. I told him that this picture is inappropriate and he should remove it from his Facebook. I ordered him to take it down since it is disrespectful to others and does not represent the Army well. He told me there is no regulation that says he has to take it off... TOP what can I do?

Company Command: The Bottom Line - Army Leadership Guide

While your actions may be well intended you have ventured into a grey area. The military services are currently struggling with how to address certain events that occur within the social media realm. These type of situations need to be addressed in concert with the commander and the JAG office. Not at the mid-grade leadership level. This issue may require a policy decision by the command.

I would encourage you to bring this to the attention of your chain of command. It may be necessary to provide them with proof in the form of a screenshot or other similar means.

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Mark is a Retired Command Sergeant Major with 26 years of military leadership experience. He held 3 military occupational specialties (Field Artillery, Nuclear Weapons Tech, and Ammunition Ordnance). Mark is one of the leading military authors in the fields of leadership, counseling, and training.

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